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Yamilee Bastien speaking to business leaders and youth (Photo: Soro Yacouba/US Embassy)
Youth Entrepreneurship in Cote d’Ivoire

A French-speaking American small business specialist gave a workshop for thirty young people and business leaders who work with local youth on “Youth and Entrepreneurship” December 15 and 16.

Yamilee Bastien, who is in Abidjan for a week-long program, led the American-style workshop that focused not only on participants receiving information but also on their putting it to good use. Participants had the opportunity to engage in interactive simulations that allowed them to analyze why businesses fail, but also how they succeed.

The sessions also covered an impressive array of practical topics: feasibility studies, business creation and development, marketing strategies, balancing a checkbook, maintaining a sales log, pricing, establishing a clientele, and more.

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